A happy hallo!

In younger times I built my hockey stick and explored the role of industrial designer at Puls Design while still in class.
I found my calling.

Product design is my playground

3+ years in UX design

At DAYONE, most of my work is on tools where a wrong state or a missing permission costs people real time.

On a campaign and invoice dashboard, I shaped the first UX concept and then owned the detailed design: how parsing results and errors are shown, and the flows for assigning roles and permissions. I vibe-code parts of it in with AI tools.

On a rule-based configuration tool used in live customer consultations, I work with three developers, two product managers, a UI designer and a design lead on the decision logic behind each step: what the system offers, what it locks, and why.

I reworked online appointment booking on 6 pages based on tracking data and user feedback. Clear informaton on the services, visible benefits of the consultation and content giving people seeking support confidence to book. After launch the booking rate rose from 10-70% on 4 pages.(measured period: 3. months, no concurrent campaign).

19 years of design exprience

Created solution for global ausdiences 15 years in Indutrial design, within fast paced industries, hard constraints, teams across continents.

Managed: 15 designers

The foundation

Industrial design and team leadership. Over the years I saw “product” change meaning: from a physical object on a shelf to something digital at once.

Still doing what I love

Reshaping in design further, easing complex system for better consequences.

I design with people and not just for people hinging on information, intuition, translation, and empathy.

Image: © Amaury Laporte

West meets East: Understanding cultures through the language of design

11 years of travel between Germany and Asia have priceless life experiences and sharpened my awareness.

Experience & Education

10/2023 – today UX Designer DAYONE, Berlin, Germany

B2B tools and data-driven web products for clients in automotive and health. Complex workflows, roles and permissions, rule-based logic, accessibility (WCAG 2.2), AI-assisted prototyping, SEO/GEO.

01/2022 – 07/2022 UX/UI Bootcamp Ironhack Berlin, Germany

Graduation project: SIXDAYS Racing app for SIXDAYS Berlin, in a team of three. Research with 287 survey responses, 20+ interviews and 7 task-flow tests.
The concept surpassed the expectations of Valts Miltovics (CEO SIXDAYS).

Mastery: Design Sprints, UI Design, Information Architecture, Web-/App-design.

05/2015 – 11/2022 Head of Product Design Artwizz GmbH, Berlin, Germany

Led the design team for smartphone accessories. Overseeing Artwizz product ecosystem (300+ products). Owned design direction, stakeholder relationships and budgets, mentored designers. Proposed and led:

SmartPlug, the brand's first smart home product (2015-2017)
Artwizz Eco BackPack: Backpack made of sustainable materials, introduced sustainability to manufacture and packaging.

Managed design and engineering team with responsibility for product experiences, product design, physical experiences, sustainable production, exploration.

Mastery: Leadership, strategy, stakeholder & product management.

04/2008 – 04/2015 Senior Product Designer Artwizz GmbH, Berlin, Germany

First in-house designer. Design and product vision for key smartphone accessories. Expanded product portfolio by 300+% from 15 intial ODM in the first 3 years.

Mastery: Leadership, strategy, stakeholder & product management.

06/2007 – 03/2008 Junior Product Designer Urban Tool, Vienna, Austria

Design of wearable products, Bluetooth technology, and graphic design.

Mastery: Productions-ready Industrial Design, prototyping, packaging design.

10/2000 – 10/2006 Diploma (FH) Industrial Design University of Applied Sciences, Darmstadt, Germany

Highest distinction for a smart textiles Fashion Product, material innovation, and human-centered interaction.

Fields of interest beyond screens

• Mentoring • Baseball • Mexico • Bird's eye view • 3D-paper art

How about levelling up together?

Contact me on LinkedIn

Created with joy in the Berlin – capitol of the Currywurst

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